What makes G2 different is the tree architecture that grows. An idea on G2 is like a seed that sprouts, grows and finally flourishes into a tree, then a jungle. When an idea is posted, unlimited number of comments can be followed. When a discussion never ends and a large number of users can tag and save interesting stuff along the way. Magic happens, people talk freely and pick up goodies by saving and tagging, it creates some kind of mob-intelligence or AI:
People actually think together.
An “I am feeling good now” update may end up discussion about rocket science. Yes, the subjects have been changed, but isn’t it the fun of conversation to have the freedom of changing subjects?. You don’t have an outline and you let loose the conversation as it develops, or, wanders.
This is what I mean why G2 is a social mind-mapping tool. Actually some G2 users call it the best mind-mapping tool that they have ever seen, even better than FreeMind.
As for rich media sharing on G2 page, it gives G2 some entertaining twist, people love what they do on G2, because they do it for fun and themselves. But all users work together to produce a mass mob intelligence and quality content.
It is not only revolutionary but also fun. Who does not like music and end video? What other services make enjoying and sharing music so easy?